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Sample text

All of our strategies follow the same format. They answer six questions. ” Patricia asked. Her notebook and pen in hand, she was prepared to write. 37 • SECTION 2: CLARITY • • CHAPTER 7 • Juan listed the questions. ’ to develop their annual business plans. ’ Third, ‘How will it be use both the strategic and annual plans to develop their objectives. ’ strategic plan,” Juan continued. ” asked Patricia. “The key to all of your strategies is those six simple questions? ” “Sorry to disappoint you,” Juan said, “but these questions are not specific revenue and expense targets.

I think you’ll see that it makes their day-to-day business. We use the terms guiding principles, values sense,” Sandra said. “Like most things we do at Diamond, it’s a 44 45 • CHAPTER 8 • and Diamond Way interchangeably. Whatever we call them, all of our senior leaders use them to guide their actions. ” Patricia asked. “No,” said Sandra. “These guiding principles set some pretty high standards. We all try to live up to them. Sometimes we slip. Sometimes we even have trouble deciding which behaviors are consistent with them and which are not.

48 49 • CHAPTER 9 • “But that’s only half of it,” said Patricia, warming to the task. “The second part is to identify the things that are core to your company and publish them. You call them guiding principles, but you could just as easily call them values. They define the Diamond Way. ” Brennan asked. Patricia thought for a few seconds. ” Brennan sat back in his chair and smiled. ” “But it seems so simple,” Patricia said. “That’s it exactly,” Brennan replied. “I never claimed that this stuff is rocket science.

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10 Rules For Success In Small Business And Entrepreneurship


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