Read e-book online Adapting Marketing to Libraries in a Changing and World-Wide PDF

By R. Jean Savard, Rejean Savard

ISBN-10: 3598218117

ISBN-13: 9783598218118

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Additional info for Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat

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Making Marketing Work : a Step by Step Guide for New Businesses. London : Kogan Page 1989, p. 19 ; Beroun, Marc, Marketing, savoirs et savoir-faire. Paris : Economica, 2lème ed. 1991, p. 3. ; Vernette, Eric, Marketingfondamental. 3. F. 39. 21 Voir notamment le classique : Hall, Richard, «Professionalization and bureaucratization», American Sociological Review, 33, 1 (1968), p. 92-104. 22 Op. cit. , Marketing and Entrepreneurship : research ideas and opportunities. Westport, Conn. : Quorum books, 1994, 330 p.

Amanda Ooms, famous actress, author and artist, acted in a British TV-series in the spring 1997, where she was a beautiful but man-mad librarian who at every full moon was transformed into a werewolf. She falls in love with a zoologist. The problem is whether she will dare to unveil the animal within herself for him or not? But this is not the solution either. 43 It is not my intention to be superficial and provocative only. Well, a bit provocative, of course. But I am perfectly serious. It is not a matter of how we look or of a lot of flashy demonstrations; people must have a chance to meet us and to see us at all.

5 James, Sylvia, Introduction to policies on marketing library and information services. 9. 6 Saracevic, Tefko, A course in information consolidation : a handbook for education and training in analysis, synthesis and repackaging of information. Paris, Unesco 1985 Keane, Maureen, Australian Library Journal, 39, 2 (1990), p. 116-126. 8 Smith, G. et Saker,J. «Developing marketing strategy in the Not-for-profit sector», Library management vol. 13, no 4 (1992), p. 6. e projet de recherche en marketing.

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Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat by R. Jean Savard, Rejean Savard


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