Download PDF by : All Brands are not created equal. Best Global Brands 2007

Interbrand is extremely joyful to once more post our annual rating of the simplest international manufacturers through model price, in co-operation with BusinessWeek magazine.We're proud that over the process the earlier decade our greatest international manufacturers learn has develop into the barometer of winning model administration. The environments during which manufacturers function, and the demanding situations and possibilities they face, have replaced dramatically in this time; besides the fact that, we think the only consistent has been the concept model has the power to create major monetary worth for the enterprise it serves, and that we will degree the created price.

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Extra info for All Brands are not created equal. Best Global Brands 2007

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The purpose of a consulting valuation goes well beyond assessing financial worth. It identifies and quantifies value drivers, and helps the company to manage its brand to increase the shareholder value of the underlying business. However, if clients undertake consulting valuations we are in a much better position to identify publicly available data that are likely to align the BGB valuation with the consulting valuation. In cases where companies make our consulting valuations publicly available, for example through a note in the balance sheet, these values will also be published as the BGB ranking value.

3. lessons from the risers and decliners 17,837 2007 Google 2006 +44% 12,376 0 5000 10000 15000 20000 Brand Value ($m) 3,221 2007 +16% Burberry 2006 2,783 0 500 1000 1500 2000 2500 3000 3500 Brand Value ($m) 7,730 2007 +18% Nintendo 2006 Pi 6,559 0 1000 2000 3000 4000 5000 6000 7000 8000 Brand Value ($m) 4,866 2007 +17% Audi 2006 4,165 0 1000 2000 3000 4000 5000 Brand Value ($m) the lessons from ford are highly indicative of the themes of value creation. the brand lacks focus on demand creation, and its product range would indicate that it has not planned effectively to have a portfolio that is in tune with the movements of consumer attitudes and behaviors.

By applying a more holistic approach to managing the brand and sub-brands and using a handful of core principles to guide product design, ford could develop a distinctive positioning that resonates with consumers. 30 best global brands 2007 10000 15000 20000 25000 30000 33,696 2007 +12% Nokia 2006 30,131 0 5000 10000 15000 20000 25000 30000 35000 Brand Value ($m) brand ford country of2007 origin us 21,612 +10% BMW sector automotive 2006 5000 0 brand value ($m) 10000 8,982 Brand Value ($m) rank 2006 rank 19,617 15000 20000 25000 30 20072007 3,631 41 Starbucks 2006 +17% 3,099best global brands 2007 0 ford, unlike the competition, has not invested in distinguishing itself in any meaningful way.

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All Brands are not created equal. Best Global Brands 2007


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