By Harm G. Schröter
One of many major positive aspects of the area economic climate because the past due 19th century has been the transforming into dominance of the yankee economic climate in either quantitative and qualitative phrases. facets of this improvement - e.g. explanation or the world-wide diffusion of Coca-Cola - were researched, yet mostly in isolation. Americanization of the ecu economic climate offers a finished but compact survey of the expansion of yankee financial impression in Europe because the Eighteen Eighties. 3 detailed yet cumulative waves of Americanization are pointed out. Americanization used to be (and nonetheless is) a posh means of technological, political, and cultural move, and this evaluate explains why and the way the united states and the yankee version of commercial capitalism got here to be accredited because the dominant paradigm of political economic climate in present day Europe. Americanization of the ecu economic climate summarizes the continuing dialogue through company historians, sociologists, and political scientists and makes it obtainable to all kinds of readers who're drawn to political and fiscal improvement.
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Additional resources for Americanization of the European Economy: A compact survey of American economic influence in Europe since the 1800s
We will concentrate on the example of the dyestuff cartel. In 1927 IG Farben and the major French producers of dyestuffs agreed to form a cartel; two years later the Swiss dyeproducers joined, followed in 1932 by the British ICI. 61 Other dye-producers were added directly and indirectly. Ultimately the cartel controlled nearly all European sales and between 80 and 90 per cent of world sales in dyestuffs. The cartel was constructed like an onion, with a hard core to which new members were added one after the other.
After a short fight, an agreement was reached. The outcome was an international cartel in 1930 that divided the world market for sound film equipment between the three companies mentioned. The small Greek film industry shows that American-style movie-making was possible in interwar Europe. 57 The example, however, is rather special both because of the peripheral location of the Greek market and the persons involved. The three brothers who owned Skouras Film had emigrated to St. Louis, Missouri, as teenagers and from 1914 built up a chain of cinemas there before starting operations in their native country.
Both were deeply impressed by American economic achievements. After a tour of the USA in 1924, Köttgen published a laudatory account under the title Efficient America (Das wirtschaftliche Amerika). Yet neither advocated taking over everything r from the United States. Siemens warned against an uncritical “Americanism”, a standardization and simplification that contradicted German individualism. Yet he also recognized that this individualism had unhealthy aspects which should be resisted in the areas of industrial production and consumption.
Americanization of the European Economy: A compact survey of American economic influence in Europe since the 1800s by Harm G. Schröter