New PDF release: Big Brown: The Untold Story of UPS

By Greg Niemann

ISBN-10: 0787994022

ISBN-13: 9780787994020

ISBN-10: 0787995460

ISBN-13: 9780787995461

Even though its brown vehicles are on each block and its supply carrier reaches greater than two hundred international locations, UPS is without doubt one of the world’s so much underestimated and misunderstood companies.

For the 1st time, a UPS “lifer” tells the behind-the-scenes tale of the way a small messenger carrier grew to become a company big. significant Brown finds the amazing 100-year background of UPS and the lifetime of its founder Jim Casey—one of the best unknown capitalists of the 20th century. Casey pursued a Spartan enterprise philosophy that emphasised army self-discipline, drab uniforms, and reliability over flash—a version that continues to be mirrored in UPS tradition today.

gigantic Brown examines all of the seeming paradoxes approximately UPS: from its conventional administration type and strict rules coupled with excessive worker loyalty and powerful hard work relatives; from its ancient “anti-marketing” bias (why brown?) to its sterling model loyalty and attractiveness for caliber.

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Additional resources for Big Brown: The Untold Story of UPS

Example text

In 1899, Jim shouldered his responsibilities, quit school, and set off to find a job, just as he had watched his father do so many times. Each day he left on foot for center city, twenty-some blocks from home. The streets teemed with horses and wagons, people on foot, bicycles, and cable cars. Dazzled by the electrifying activity there, he combed downtown, always inquiring about work. c03 1/2/07 3:02 PM Page 35 BIRTH OF A DELIVERY SERVICE 35 possible for someone so young. Jim checked around and was directed to the Bon Marché, the largest department store in town.

Jim intrepidly went into these shadowy exotic corridors to the dealers who, for amounts as small as 25 cents, would place dabs of the pasty drug on a card, then fold it up for delivery. ADTC also supplied the cocaine addicts, or “snowbirds,” whom Jim Casey considered the lowest class of dopers. Then there was the booze. Jim became adept at “rushing the growler,” a popular euphemism for delivering pails of beer. On his flat-topped hat he sometimes carried trays of food for delivery from restaurants to homes, hotels, and lodging houses.

Jim Casey the man was subsumed by something greater than himself, a company called UPS, created according to a formula in which the two most important ingredients were people and service. The Stickler Jim Casey was neat as a pin. He expected the same of every man and woman who worked for UPS. He lived in a suit; therefore, so did the rest of management. The obsession for tidiness extended to the package cars. Seeing mud on the wheels enraged him, sparked his tightly controlled Irish temper. And it wasn’t just spotless clothes and package cars that gleamed.

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Big Brown: The Untold Story of UPS by Greg Niemann


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